WD-40 Celebrates 25 Years in Italy at EICMA

A Quarter Century of Innovation and Success

WD-40, the iconic brand known for its multipurpose lubricant, is celebrating a significant milestone in Italy: 25 years of operation.

Since its introduction in Italy in 1997, WD-40 has become a household name, trusted by consumers and professionals alike for its exceptional performance and versatility.

A History of Innovation

WD-40's Italian journey began in 1997 with the establishment of its subsidiary, WD-40 Italy. Over the years, the company has consistently introduced innovative products and solutions to meet the evolving needs of Italian customers.

In 2004, WD-40 Italy launched WD-40 Specialist, a line of high-performance lubricants tailored to specific applications in industries such as automotive, marine, and construction.

Market Leadership and Recognition

WD-40's commitment to quality and innovation has earned it a leading position in the Italian lubricant market.

The brand's strong market presence is reflected in its consistent recognition and awards. In 2021, WD-40 Italy was awarded the "Best Brand Award" by the Italian Institute for Quality.

Celebrating a Quarter Century

To commemorate its 25th anniversary in Italy, WD-40 is hosting a special celebration at the EICMA motorcycle show in Milan.

At the event, WD-40 will showcase its latest products and innovations, including WD-40 Specialist Moto Care, a range of lubricants and cleaners designed specifically for motorcycles.

Looking Ahead to the Future

As WD-40 Italy marks this important milestone, the company remains focused on continuing its legacy of innovation and customer satisfaction.

With a deep understanding of the Italian market and a commitment to providing value, WD-40 is well-positioned for continued success in the years to come.